via Savona 97
20144 Milano Italy


Luceplan Corporate

dal 1978

con G. Pardi, S. Severi luceplan.it

Luceplan logotype was conceived as a yellow spot of light (at first shading in colour then solid) tracing a square with the firm’s name LUCE PLAN (in capital letters, font Helvetica, on two rows). The first catalogue was a card index with a ring binder made of anthracite black cardboard. Later on the small size of the logo was enlarged, a white background replaced the black one and UNI sized library bindings took the place of ring binders and cards.